This project focused on developing the brand identity for Clayperol, a ceramic label inspired by nature and timeless craftsmanship. The outcome included a full branding package, a poster campaign, flyers, press text, and an advertorial for a local art market.
The Clayperol project revolved around creating a cohesive and emotionally resonant brand identity for a ceramic studio rooted in natural aesthetics and sustainable values. The visual language was crafted to reflect the brand’s connection to earth, craftsmanship, and simplicity. As part of the communication strategy, a poster campaign and printed flyers were designed for the local art market. In addition, a professional press text and advertorial were written and launched to increase public reach and support brand storytelling. The result is a poetic, visually minimal yet powerful brand presence that conveys Clayperol’s mission: shaped from clay, inspired by nature, and created to last.
